CASE STUDY · Orbital
A strategy the whole company could repeat.
How a 90-person climate startup went from twelve priorities to three - and grew eNPS by 31 points.
CLIENT
Orbital
INDUSTRY
Climate
SERVICES
Strategic Planning
DURATION
4 weeks
The challenge
Orbital had twelve company priorities, three versions of the plan and a team that could not say what mattered most this quarter.
What we did
We interviewed 18 people across the company, reviewed the metrics and ran a two-day leadership workshop to choose the three priorities that would move the business.
We wrote a two-page strategy narrative, set owners and milestones, and installed a quarterly planning cadence the leadership team now runs on its own.
“Honest, sharp and genuinely kind. Arlo told us what we did not want to hear - and it saved us a year.”
The results
Point rise in eNPS
Company priorities, down from 12
Weeks from kickoff to plan
Leaders who can explain the plan
