CASE STUDY · Northwind
From 40 to 400 people without losing the plot.
How a fintech scaled tenfold in 14 months - and got calmer along the way.
CLIENT
Northwind
INDUSTRY
Fintech
SERVICES
Org Design · Operations
DURATION
14 months
The challenge
Northwind had just raised a $60M Series C and committed to tripling revenue. The founders were still approving every hire, every price change and most product decisions. Meetings multiplied. Good people started to leave.
What we did
We started with two weeks of interviews and a pulse survey across all 40 staff. The answer was clear: the company had outgrown a founder-led structure, and nobody had been given permission to decide.
Over the next year we designed a new org, hired five executives, installed a weekly operating rhythm and coached both founders into their new roles.
“Arlo helped us go from a founder-run startup to a real leadership team. We doubled headcount twice and the company got calmer, not louder.”
The results
People today, up from 40
Executives hired in year one
Leadership retention after 18 months
Revenue growth in the same period
