SERVICE · 03
Go-to-Market
Positioning, pricing and launch sequencing for new products and new markets - planned with the people who will sell it.
OVERVIEW
Launch with a plan, not a hope.
New markets and new products fail on sequencing more often than on the idea. We help you choose where to play, how to price, and the order to do things in - then run the launch alongside your team.
TYPICAL OUTCOMES
A positioning everyone can repeat
Pricing that reflects the value you deliver
A sequenced launch plan with clear owners
Early signals defined before day one
DELIVERABLES
What you get.
01
Positioning brief
Who it is for, why now and why you.
02
Pricing model
Packages, price points and the logic behind them.
03
Launch plan
Sequenced milestones across product, sales and marketing.
04
Market scorecard
The signals that tell you to push on or pull back.
TIMELINE
How a sprint runs.
WEEK 1
Research
Customer interviews and a market scan.
WEEK 2
Position
Choose the audience, the story and the price.
WEEK 3
Sequence
Plan the launch in the right order with your team.
WEEK 4
Launch
Go live and track the first signals together.
Other services.
Strategy questions.
Anything else - just ask on the call, or drop us a note.
Do you run the launch for us?
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We run it with you. Your team owns the launch; we plan, coach and sit in the weekly review.
Can you help with pricing on its own?
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Yes. A pricing review is often a four-week sprint on its own.
Which markets do you know best?
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The UK, the Netherlands, wider Europe and the US East Coast.